Aston Martin UK's 'coolest brand' - Apple & iPod both in top 10

[Jose_R.A.M]

Aston Martin UK's 'coolest brand' - Apple & iPod both in top 10


http://i136.photobucket.com/albums/q186/Jose_R-A-M/Aston-Martin-Vanquish-V12-5BMotorSh.jpg
Aston Martin is considered the coolest brand in the UK, thanks to its association with the James Bond films, a survey has found.

The carmaker has come top in the latest study by independent brand research firm Superbrands, which questioned more than 2,000 consumers.
In second place was Apple's iPod, followed by video website YouTube and Danish hi-fi firm Bang and Olufsen.

Back in March, US giant Ford sold Aston Martin to a UK consortium for £479m.

SUPERBRANDS TOP 10

1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. Sony PlayStation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic



'Love affair'

"The success of Casino Royale - and the rekindled love affair between the British public and Bond as a result - shows there is a deeply ingrained association with the man and the car in the minds of Britons," said Superbrands....

...Continue article at BBC.CO.UK (http://news.bbc.co.uk/2/hi/business/6992486.stm)

[Diji1]

POD, POD, POD... that's the word I hear in Australia all the time because like the rest of the world we're having a POD revolution.

iPod was brilliantly named I think.