difenbaker
07-10-2006, 06:10 AM
"Stop Copying Us" says Sony to Microsoft
Submitted by Benjamin Nied
Last update: 06/29/2006
In a huge case of the pot calling the kettle black, Sony Computer Entertainment America head Kaz Hirai has chastised Microsoft for "copying" Sony's video game strategies and suggested that the Redmond-based company intends to copy Sony in other areas as well. This coming from Sony, whose new motion-sensitive controller has seen accusations of "ripping off" Nintendo's Wii-mote and whose new PlayStation Network Platform has been called an Xbox Live! rip-off. Either way, Sony is now the one lobbying accusations at their competitors.
In an interview with PlayStation Magazine, when asked about Microsoft and Sony's respective gaming paths, Hirai stated, "We seem to. Every time we go down a path, we look behind and they're right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that. And the other thing is, you take a look at, for example, the fact that we incorporate the Blu-ray drive from day one. You're not going to be asking me, 'So, talk to me about this Blu-ray add-on that you have. Does it work for games? Is it just for movies?' That's exactly the kind of pitfall you fall into if you launch something that's too early, too premature..."
Hirai went on to comment on the potential price of PS3 software; any interested parties might want to take note. Remember how bad the backlash was when Xbox 360 games were priced at $59.99? Then this should be a huge outrage. "... what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say 'PS3 Games now $99.99.' I don't think consumers expect software pricing to suddenly double," Hirai explained. "So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."
more here:
http://www.dlmag.com/1897/stop-copying-us-says-sony-to.html
cheers!
Submitted by Benjamin Nied
Last update: 06/29/2006
In a huge case of the pot calling the kettle black, Sony Computer Entertainment America head Kaz Hirai has chastised Microsoft for "copying" Sony's video game strategies and suggested that the Redmond-based company intends to copy Sony in other areas as well. This coming from Sony, whose new motion-sensitive controller has seen accusations of "ripping off" Nintendo's Wii-mote and whose new PlayStation Network Platform has been called an Xbox Live! rip-off. Either way, Sony is now the one lobbying accusations at their competitors.
In an interview with PlayStation Magazine, when asked about Microsoft and Sony's respective gaming paths, Hirai stated, "We seem to. Every time we go down a path, we look behind and they're right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that. And the other thing is, you take a look at, for example, the fact that we incorporate the Blu-ray drive from day one. You're not going to be asking me, 'So, talk to me about this Blu-ray add-on that you have. Does it work for games? Is it just for movies?' That's exactly the kind of pitfall you fall into if you launch something that's too early, too premature..."
Hirai went on to comment on the potential price of PS3 software; any interested parties might want to take note. Remember how bad the backlash was when Xbox 360 games were priced at $59.99? Then this should be a huge outrage. "... what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say 'PS3 Games now $99.99.' I don't think consumers expect software pricing to suddenly double," Hirai explained. "So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."
more here:
http://www.dlmag.com/1897/stop-copying-us-says-sony-to.html
cheers!