Jose_R.A.M
07-03-2006, 01:15 PM
Jiji Press
07/03/06 7:53 AM PT
Samsung Electronics of South Korea brought the first Blu-ray player to market last week. Sony, Matsu****a Electric Industrial and other companies plan to start selling their Blu- ray players this fall.
Toshiba is selling its first player compatible with the next-generation high definition DVD disc format at a price far below the manufacturing cost in an apparent bid to build a huge lead over a rival group supporting another format, market research company iSuppli Japan K.K. said Friday.
In an analysis report, iSuppli estimated the manufacturing cost of Toshiba's HD-A1 player, sold for US$499 in the United States, at $700 or higher.
Aggressive Pricing
The research firm figured out the cost by dismantling the player to find out what components are used and adding up the prices of the components.
Toshiba's aggressive pricing for the player, put on the market in March, probably reflects the company's effort to expand sales before Sony (NYSE: SNE) and other firms promoting the Blu-ray Disc format launch their players.
The first Blu-ray player was brought to market last week by Samsung Electronics of South Korea.
Sony, Matsu****a Electric Industrial (NYSE: MC) and other companies plan to start selling their Blu- ray players this autumn.
Format Compatibility
iSuppli forecasts that combined shipments of HD DVD and Blu-ray players will expand to 65 million units in 2010, up from an estimated 1.6 million units in 2006.
It is not clear which of HD DVD and Blu-ray discs will turnout to be the prevailing format, the research firm said.
It predicts players compatible with both formats will arrive on the market within 2006.
07/03/06 7:53 AM PT
Samsung Electronics of South Korea brought the first Blu-ray player to market last week. Sony, Matsu****a Electric Industrial and other companies plan to start selling their Blu- ray players this fall.
Toshiba is selling its first player compatible with the next-generation high definition DVD disc format at a price far below the manufacturing cost in an apparent bid to build a huge lead over a rival group supporting another format, market research company iSuppli Japan K.K. said Friday.
In an analysis report, iSuppli estimated the manufacturing cost of Toshiba's HD-A1 player, sold for US$499 in the United States, at $700 or higher.
Aggressive Pricing
The research firm figured out the cost by dismantling the player to find out what components are used and adding up the prices of the components.
Toshiba's aggressive pricing for the player, put on the market in March, probably reflects the company's effort to expand sales before Sony (NYSE: SNE) and other firms promoting the Blu-ray Disc format launch their players.
The first Blu-ray player was brought to market last week by Samsung Electronics of South Korea.
Sony, Matsu****a Electric Industrial (NYSE: MC) and other companies plan to start selling their Blu- ray players this autumn.
Format Compatibility
iSuppli forecasts that combined shipments of HD DVD and Blu-ray players will expand to 65 million units in 2010, up from an estimated 1.6 million units in 2006.
It is not clear which of HD DVD and Blu-ray discs will turnout to be the prevailing format, the research firm said.
It predicts players compatible with both formats will arrive on the market within 2006.