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Jose_R.A.M
04-04-2006, 05:54 PM
From three.co.uk (http://www.3g.co.uk/PR/April2006/2879.htm)

http://www.3g.co.uk/PR/April2006/Ronaldo.jpg
Europe Germany : Brazilian soccer star Ronaldo will be striking for BenQ Mobile. The exceptional 29-year-old Real Madrid athlete will be used as a testimonial for BenQ Mobile for the first time in spring 2006. BenQ Mobile joined hands with Ronaldo as he embodies all the attributes of the BenQ-Siemens brand: He’s challenging, original, authentic, vibrant and joyful.


Ronaldo will promote the high-end 3G phone BenQ-Siemens EF81 in TV commercials and advertisements starting April 2006. The BenQ-Siemens EF81 is the first mobile phone under the new BenQ-Siemens brand. Furthermore, a special Ronaldo mobile is also available ( C75 Ronaldo Limited Edition ) which contains exclusive picture material and shows an autograph of the star on the back of the phone.


Ronaldo Luiz Nazario de Lima, known as Ronaldo or also “Il Phenomeno” for short, is not just one of the best-known soccer players of our day. He also ranks among the best footballers of all times. His long list of achievements includes: 3 times FIFA World Player of the Year ( 1996, 1997 and 2002 ), Twice European Footballer of the Year ( 1997 and 2002 ), Twice in World Cup Winners’ Squad with Brazil ( 1994, 2002 ) and 6 times Top Goal Scorer of the Year in various leagues and championships.


“Like our mobile phones, Ronaldo stands for the highest level of precision, maximum performance, superior quality and an exclusive lifestyle. In addition, he is the perfect complement to our recently announced sponsorship of the Real Madrid soccer team. We look forward to having him on board as another strong player in the BenQ Mobile team”, said BenQ Mobile CEO Clemens Joos.


BenQ Mobile is an industry leader in wireless communication devices with a high lifestyle appeal. Headquartered in Munich ( Germany ), the company is one of three business groups of BenQ Corporation and a trademark licensee of Siemens AG.

666joe
04-06-2006, 03:02 AM
What a good looking model !! proves real skill sells as well as looks...

Jose_R.A.M
04-06-2006, 04:00 AM
Lol - haha - http://img119.imageshack.us/img119/7563/ronaldo1bg.th.jpg (http://img119.imageshack.us/my.php?image=ronaldo1bg.jpg)

kinda scary :o From kabasi.at (http://members.kabsi.at/event/museum/karikaturProminent.htm)

They could have had the another Ronaldo (Christiano) - but I suppose the association of "one of the best in the world" is better than looks.

When Vodafone took on Beckham, tons of their Sharp phones sold - friends would go "yeah I got the Beckham phone" (even though in press pictures he used like nokia 8910i) Even though Beckham was mostly on looks - he was/is also an exceptioanlly famous icon. As is Ronaldo - better than the Suzuki-swift guy.

carcomptoy
04-06-2006, 10:54 PM
That's good...I hate it when they use mediocre athletes/artists/actors for marketing...

666joe
04-07-2006, 09:02 AM
That's good...I hate it when they use mediocre athletes/artists/actors for marketing...

Whose mediocre in your books ? - Football and film stars are universal (as is the Hoff !!!) but find other celebs really are country speicific...